Understanding Acne & Breakouts

Key clinical terms: acne vulgaris, comedonal acne, papulopustular acne.

How people describe it: acne, blemish, blemishes, blocked pores, breakout, breakouts, congestion, pimples, spots.

Frequently Asked Questions

What is Comedonal Acne?

Product strategy: BHA, retinoids, non-comedogenic formulations. Signals: blackheads/whiteheads, minimal redness.

What is Papulopustular Acne?

Product strategy: BHA + niacinamide + azelaic acid, anti-inflammatory. Signals: red bumps, visible pustules.

What is Cystic / Hormonal Acne?

Product strategy: gentle approach + professional referral. Signals: deep painful bumps, cyclical pattern, jawline/chin location.

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