When you enter your 40's, your cell turnover has halved, compared to your 20's, and your skin takes a lot longer to recover from any type of injury. Environmental and lifestyle factors have had a huge impact on the skin, such as sun damage, stress, poor diet and health issues. The skin may not look as healthy or luminous as it once did. In short: It's time to take action (if you haven't already)!
Introducing products with active ingredients that will target your skin concerns and defend your skin from outside aggressors is crucial right now.
In your 40's, you want to include vitamins A, B, C and also antioxidants in your skincare regime to help treat and protect the skin (and to reverse those signs of premature skin ageing).