Let's Talk Serums

Serums can be a bit confusing. What is it? What does it do and where does it fit into my skincare routine? These are some questions that I’ve been asked recently. So, let’s make it easy.

What is a serum?

Serums are not moisturisers, rather they are designed to deliver active ingredients deeper into the skin to target specific skin concerns. They are formulated with ingredients which have smaller molecules allowing them to easily and quickly absorb into the skin. Serums can improve the overall appearance of your complexion by targeting areas other skincare products may not be able to reach.

How do you choose and use a serum?

Serums are typically used after cleansing and before your moisturiser. There are many different types of serums that treat many different concerns such as ageing, acne, hydration, skin brightening and pigmentation.

A combination of active ingredients is really what defines a serum. These include Alpha and Beta Hydroxyl acids, peptides, retinol (Vitamin A), antioxidants such as Vitamin C, E, B and botanical extracts. For this reason, Serums can be a bit pricey but if you are after results, it is worth spending that little bit extra.


Here are some of my favourite serums that may target your specific concerns.

Skin Ageing

Medik8 Crystal Retinal 3 is perfect for those who are new to Vitamin A or who are looking to upgrade their retinol results. You can also ramp up the intensity working up to Crystal Retinal 10; the ultimate in customised results. The ground-breaking overnight serum visibly minimises fine lines and wrinkles in just 4 weeks; firming and plumping the complexion to resurface skin texture and soften the face.

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Hydration


PCA Skin Hyaluronic Acid Boosting Serum will plump, hydrate and smooth your skin. Containing active antioxidants such as Ceramides and Niacinamide, this serum will help in forming an effective barrier against moisture loss.

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Oily/Acne Prone


Dermalogica’s Age Bright Clearing Serum is a two-in-one serum that clears and prevents breakouts while reducing visible skin aging. Salicylic Acid reduces breakouts to clear skin. This highly concentrated serum also exfoliates to accelerate cell turnover and reduce the signs of skin ageing.

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Pigmentation


Aspect’s Pigment Punch addresses and prevents the appearance of age spots and pigmented areas. Its key ingredients of Tyrostat-11 and L-Lactic acid will help refine and exfoliate the skin, leaving a fresh, clear even-toned complexion.

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Brightening


ASAP’s Super C Serum combines a high concentration of Vitamin C to stimulate collagen production with powerful antioxidants will help to reduce the appearance of premature aging caused by the harmful effects of UV light and environmental pollution. Regular use promotes skin radiance, brightness and clarity.

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A little more about Aspect Pigment Punch...

Did you know that pigmentation is one of the number 1 skin concerns globally?

— Dermalogica, Australia

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About the Author

Susan is one of our Senior Skin Experts and has a serious passion for making sure that everyone has the right product and regimen for their individual skin. Being in the industry for 30 years, Susan has seen significant change in the cosmeceutical industry and loves learning about how these new developments can help her clients get amazing results. As a mum of two amazing daughters, Susan understands the demands of life and being able to get the maximum results for minimum time.

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